Does YEPP need a character at this point?

The truth is Samsung MP3 player products did not have a big image in the market before the release of the T9, last year. Do you remember the T8 series which carried out a joint promotion with singer Jun-hee Lim s song, Music is My Life? This product too had to be satisfied with a rank of second place or below, under Korean small and middle sized company products.

The Samsung digital multimedia project department released the T9 in fall, 2006, and created a new foundation for the MP3P field. The bold use of Bluetooth on the T9 allowed wireless music playing and answering phone calls and transmission of files (cell phone -> T9, T9 <-> T9) over a process of 3 large scale firmware upgrades, and cleanly got rid of the second place image over three quarters.

Samsung followed the T9 with the K5, which had many functions compared to its thickness, and the K3, which got rid of the internal speaker of the K5, and the broadly diffused U3 aimed at teenagers, but was unable to relieve the remaining 2% thirst of YEPP fans because they did not offer video clip playing and Bluetooth functions.

However, YEPP successfully secured a high-end product with the release of the P2, which was conscious of its competitors (Apple, Cowon, iRiver, etc.), but the insufficient part about this product was the slightly high price. Considering the main consumer group of MP3 players is teenagers (visit MP3P related clubs in portal sites. Most visitors are teenagers.), many consumers continuously used the cheaper T series because they had to give up the P2 touch screen because they could not buy it with their allowance.

The T series, which had buttons left and right and multi-functional buttons on the sides, has come back with touch buttons used on the K5, K3 and U3, supports Bluetooth, and has a video playing function... People who were thirst after using the 15 frame video clip playing T9, they should take a large interest in the soon-to-be released T10, along with its character, SAMMY.